GOOD NEWS, BAD NEWS OR JUST NEWS:

HOW UK BROADSHEETS PROJECT BRAZIL

Autores

  • Fabiana Mariutti Post-Doctoral Researcher FAPESP at FEA-RP, Universidade de São Paulo, Brazil. Associate Member of the Institute of Place Management. Former Member of the International Place Branding Association. Founder and Former President of the Brazilian Culture Society - Leeds, England. http://orcid.org/0000-0003-2404-7041
  • Ralph Tench Director of Research for Leeds Business School and the elected President and Head of the Board of Directors for the European Public Relations Research and Education Association (EUPRERA). EUPRERA is the leading academic association for public relations and strategic communication.
  • Daniel Buarque PhD candidate in International Relations at the joint programme King's College London, England and Universidade de São Paulo, Brazil. Brazilian writer and journalist.

DOI:

https://doi.org/10.38116/ppp54art10

Palavras-chave:

country reputation, country image, government, public policies, Brazil.

Resumo

In this dynamic global economy countries face increasing pressure to uphold their reputations. Communications play a significant role in this regard, and many outlets frequently report on other countries’ affairs. The aim of this paper is to explore and analyse the reputation of Brazil as projected in international news outlets. To build understanding on country reputation based on newspapers, 1,452 news articles about Brazil were explored. The articles were collected from the United Kingdom broadsheet newspapers in four years (2013, 2014, 2015 and 2016) and were categorised according to two dimensions and three classifications (positive, neutral and negative). The study found that the ‘Economic, Exports and Business’ dimension was used more often. Furthermore, the analysis found the publication of a majority of negative news. The paper contributes to governments in terms of highlighting the countries’ improvements and prioritising public policies that can mitigate the negative images stemming from foreign.

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Publicado

2021-11-29

Como Citar

Mariutti, F., Tench, R., & Buarque, D. (2021). GOOD NEWS, BAD NEWS OR JUST NEWS:: HOW UK BROADSHEETS PROJECT BRAZIL. Planejamento E Políticas Públicas, (54). https://doi.org/10.38116/ppp54art10