In this study published in Nova Economia, the researchers Victor José da Silva Neto, from Radboud University in the Netherlands, Tulio Chiarini, from CTS-Ipea, and Leonardo Costa Ribeiro, from the Federal University of Minas Gerais (UFMG), outline the need for nuanced regulatory frameworks considering company size, market share, and user base. The research sheds light on Brazil’s participation in the global platform economy, emphasizing its unique attributes and offering insights crucial for policymakers and future investigations.